9 Qualities of a Successful Gym Owner
9 Qualities of a Successful Gym Owner

If you see owning a gym as just a revenue stream, I guarantee you will fail. It takes way more than equipment in a room with electricity.

Leading Through a Crisis
Leading Through a Crisis

At Varsity House Gym, there have been three major contributing factors in continuing to stay above water and keep our team engaged in daily progress.

How to Build Careers for Other Coaches
How to Build Careers for Other Coaches

I thought the problem was just economics: that coaches could only make an hourly wage, but owners make profits. But that wasn’t the real problem. The real problem was that I could have made more, but I didn’t know how. And my boss didn’t know how, either.

A Varsity House Gym Check-up for Strength Coaches
A Varsity House Gym Check-up for Strength Coaches

Running a business is a lot like training. There are steps and signs you deal with…. and if you don’t have a long-term plan, you’re not going to get anywhere. Take action today to create career longevity as a strength coach.

Heavy Metal Fitness: Tim Ingram's Strength Haven Grows Again
Heavy Metal Fitness: Tim Ingram's Strength Haven Grows Again

When we first shared his story in 2014, Tim Ingram had just opened his first training facility. Now he’s back with another story of growth — and an even bigger gym.

Kids Ruin Everything?
Kids Ruin Everything?

I recently read two statements that I not only disagree strongly with but am qualified to disagree with. Total immersion in a goal isn’t the only way to success, and if you believe having a family has to take away from your goals — well, you’re wrong.

WATCH: elitefts Fitness Professional Summit — Don't Be A Big Fish in a Little Pond
WATCH: elitefts Fitness Professional Summit — Don't Be A Big Fish i...

The fitness industry is a multi-billion dollar industry. It’s the war you want to be in.

WATCH: elitefts Fitness Professional Summit — Owning A Business Is Harder Than You Think
WATCH: elitefts Fitness Professional Summit — Owning A Business Is Harde...

It only makes sense to start your own gym, fulfill your passion, and make boatloads of cash in the process, right? Maybe not.

Reflecting on Strong(er) Business: elitefts Fitness Professionals Summit
Reflecting on Strong(er) Business: elitefts Fitness Professionals Summit

When I registered for this event, I knew that not only would the presentations be top-notch, but so too would the social event.

WATCH: Q&A with Coach Kav — Execution vs. Beast Mode
WATCH: Q&A with Coach Kav — Execution vs. Beast Mode

When you start patting yourself on the back for basic shit you’re supposed to be doing anyway, you’re missing the whole point. You’re a failure.

Introducing New elitefts Columnist Matt Mills
Introducing New elitefts Columnist Matt Mills
"I competed in my first powerlifting meet after reading an article on elitefts that gave me the motivation I needed to be better."
WATCH: Table Talk Compilation Series — JL Holdsworth
WATCH: Table Talk Compilation Series — JL Holdsworth

Stories of Westside, vomit, blood, cysts, spine health, circa max training, pizza, and more…

The Deconstruction of a SHW Powerlifter
The Deconstruction of a SHW Powerlifter

I have two options: keep going in the same direction and die, or make changes to my life and start dropping weight.

Real People, Real Results — 8 Lessons in Training, Nutrition, and Business
Real People, Real Results — 8 Lessons in Training, Nutrition, and Busine...

I’ve spent the better part of these last two years working with hundreds of new clients and continuing to meet and learn from seasoned coaches.

Becoming You
Becoming You

Your time, your life, and the way it is meant to be lived.

Setting an Atmosphere for Success
Setting an Atmosphere for Success

Changing the culture or environment of your team is not easy but it may be the single-most important factor for your success. Here are three things to get you started.

WATCH: Off Topic with Dave Tate and Jim Wendler — Near Death Experience
WATCH: Off Topic with Dave Tate and Jim Wendler — Near Death Experience

Being able to say no changes everything.

Congdon, Cook Prioritize Training with Purpose at Unreal Fitness
Congdon, Cook Prioritize Training with Purpose at Unreal Fitness

Co-owners with a shared passion of strength open this Grand Rapids, Michigan-based facility to create a community of support and improvement.

Austin Simply Fit Pushes Expansion, Multiplies Clientele
Austin Simply Fit Pushes Expansion, Multiplies Clientele

In only five years, Mark Rogers has taken his gym from one location and grown to three facilities covering the entire Austin, Texas area.

Got No Time? Got No Money?
Got No Time? Got No Money?

These are the two greatest lies you keep telling yourself.

License to Operate or License to Lead Your Industry?
License to Operate or License to Lead Your Industry?

There are many components that are integral to a successful business.

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