In The Iron Life Podcast #7, Chris Tutela talks with world-renowned strength and conditioning coach Joe DeFranco about success, programming, things trainers should never do, and more.
The only way to REALLY keep your clients away from the snake oil is to teach them about it, but you’ve got to do a couple of things before you have their trust and attention…
Two decades of working in this industry—and even longer being part of it as a lifter—has shown me a lot of great things, but I’ve got a few suggestions as well.
After a long, miserable drive to Ohio, we stuck a camera in Steve’s face and forced him to talk about his life. The results are about what you’d expect.
The fitness industry is a multi-billion dollar industry. It’s the war you want to be in.
Whether you’re starting your business or have been around for years, one of the most important parts of your success is understanding and controlling consumer perception of your brand.
The first year is tough, and that’s when most trainers fail. If they stick with it they start to break through their second year — but only if they put in the ground work their first year.
My last year as a personal trainer I averaged over 40 billable training hours a week and sometimes did over 60 hours a week. The tactics I used to get to that point are now the basis of our trainer development program.
Through minor challenges and major setbacks, Elite Custom Fitness has thrived since 2012. Now it’s time to find a new five-year goal.
Every topic they discuss leads to one crucial point: We’re all here to make this industry a better place. What are you doing to make that happen?
Having recently read Michael Speidel’s “5 Lessons from 13 Years in Leadership”, I reframed it to personal training.
I could write a book on everything I learned from the 30-plus pages of notes I took from the weekend. Instead, I’m going to give you the Cliffs Notes version.
What do you think of the fitness community today and all the shitty gurus on social media?
If you’ve been in the fitness industry for a couple of decades like I have, you may be wondering what the hell happened. Fitness articles weren’t this bad when we were starting out, were they?
Cutting through the clutter of fitness information out there, here’s a checklist to help you to figure out what works (and what doesn’t) for your training and the training advice you offer others.
If you want your gym to be successful and your clientele base to grow, you need to take that traditional sales funnel and flip it upside down.
My viewpoint runs counter to much of the current climate, which is dominated by the short-term perspective of a “hypertrophy phase.”
The people who really don’t know what the fuck they are doing are the ones that are taking the business from you because you are too wrapped up in the wrong things.
There’s a difference between using someone’s ideas or concepts and flat-out stealing them. It’s very simple to figure out, even though a lot of you blow it.
For most things in life, you start with nothing. Get comfortable with this.
To be a successful trainer, it takes more than showing up and looking the part. It takes more than you think.
The best come together for a weekend to educate each other on business, strength training, rehab, and nutrition. My head is still spinning.
If you’re a woman who holds a supervisory role in a male-dominated field, you’re going to encounter unique challenges. These four principles have helped me improve management processes.
Why is our industry full of morally corrupt lifters and unoriginal thieves? Isn’t there something we can do?
Belief in yourself is only useful if you take the time to build your abilities. Here’s the formula to turn bravado into skilled-mastery.
If you’re relying on the wave of popularity to bring you clients, what will you do when the dry season comes.
This industry is a sea of turds, full of ‘coaches’ with no credentials and no right to be training anyone. Let’s fix that.
The common thread through all of this? Everyone is always in the “right”, the other party or persons is always in the “wrong”.
If there is more money to be made from telling a lie, will the truth ever come out?
If you don't know how to properly use what is at your disposal, then YOU are the tool.
Intermittent fasting has recently emerged as a hot topic, particularly for those seeking an effective tool for reducing or maintaining body fat levels.
I’ve been contemplating for a while whether the training industry is in a race to the bottom.
For many people, having the ability to train people for a living is a dream come true.
Dave Tate answers your business and training questions while…. On The Mill. Topics include reading material, mentoring and bicep pain.