At my facility this past summer, I was lucky enough to have the privilege of coaching 40 different athletes four times a week. This was double the amount of kids that I was responsible for the previous summer, so it was really exciting to watch the business grow.
In part one of “How to Open a Warehouse Gym,” you learned of my struggles as a student of fitness, a personal trainer, and an employee of a mega-sized “health club,” where most worthy trainers are treated like cogs in the big malfunctioning machine of the fake fitness facade.
An aspiring strength and conditioning coach’s first taste of training athletes usually begins with an internship. While interning, there are many things you can do right and a million things you can do wrong.
When Henry Ford invented the automobile, it nearly bankrupted him—more than once. It’s a popular story, a testament to perseverance and belief in oneself. It’s quoted by business gurus and fans of Americana. It’s retold to aspiring entrepreneurs and turned into near poetry by the self-help industry.
After being around some of the most financially successful fitness professionals in North America a few weeks ago, the difference between them and the typical trainer struggling to stay afloat became very evident.
Here is a question I was just asked on the Q and A. I do not watch or read the news in regards to political issues so my answer is based solely on the issues I deal with on a day to day basis with no BS or political agenda. It is what it is...
If you don’t have a referral system in place, you’re losing dozens of potential new clients. Check out this system and learn the right way to ask for referrals. (If you do this wrong, you will lose clients!)
This was certainly different. I mean, it’s not every day that I get an email from Dave Tate, and I have never, and I mean never, ever been invited to train with him. If I was excited to attend this seminar before, well, that had just been ratcheted up by a factor of eleven!
The internet changes fast and personal trainers interested in harnessing its power for marketing purposes need to keep up. The landscape has changed. Simple websites that act as a static business card are no longer enough
You’ve got your marketing in order and have a steady flow of prospects coming in, and you’re converting those prospects to clients at a high rate. Now, you need to get them to spend more money when they do spend.
Following my article, “The Age of the Perpetually Entitled,” there was a common theme to the emails that I received. The point made in these emails was that most, if not all, of the “entitled” lack respect yet expect to be respected by their peers. This is a common and recurring issue in athletics and in the workplace.
As a powerlifter, grad student, father, and husband, I hear piles of insane BS from the general populace. “Wow, I could never do that.” “You can lift how much?” “You must be on steroids.” “I used to do that and then I broke ____.”
AC: Dave, you’re an Elite powerlifter and own one of the most successful strength training equipment companies in existence—and by extension a website that has become one of the best educational companies in the field. So, what’s the plan from here?
Referrals are the lifeblood of any business. This is particularly true for personal trainers. However, just turning your clients into “walking, talking billboards” isn’t enough to create an endless stream of referrals. You need to do something more. It’s very simple…
For many, nothing changed at the turn of the millennium. However, my life shifted entirely. That New Year’s Eve, I found myself in an outdoor barn watching the ball drop on a tiny TV screen with 30 of my all time closest friends.
One of the biggest promises I have ever made in my life was made to a woman I knew for only a few days and will probably never see again. Yet, that promise had a major impact on many lives and will continue to for many years to come.
But you know what? The seriousness of the situation is your fault. Not because you were messing around with his girlfriend at the time, but because you did not prepare yourself and your business to accommodate the impact of this type of situation.
Every successful fitness professional is a proficient salesperson. And by “successful” I mean those who aren’t forced to find another career because of their lack of business skills or desire to improve them. Here are 13 sales “basics” to improve your ability to sell your services.
Like everyone else who peruses Elitefts.com on a daily – hell, let’s call it hourly – basis, I’ve turned into something of a fan of the site’s incredibly eclectic cast of characters: guys just like me, only significantly stronger, who’ve dedicated their lives to hoisting more iron than anyone else in the gym.