Unfortunately, in our attempt to downsize into a smaller house, hard choices needed to be made, and the home gym that I had spent years putting together had to be left behind in storage. Although this is temporary, I'm not hating it.
Just like families constantly struggle to balance the needs of its members, so too does a business endeavor to find the right balance of serving customers, stakeholders, and employees. There are three key things that, when understood, help achieve these goals.
Through my work at my university, I spend a great deal of time developing students and helping mentor them for career direction, particularly in the exercise science related areas. This is the approach I use to help them find the right path.
Taking on a young athlete that didn't fit was a big mistake, but how DeFranco handled the situation led to an explosion in his business. This is the story of how kicking a kid out of his gym was one of the three best decisions he ever made.
From 1998 to today, elitefts has had one simple goal: to make average athletes great and great athletes elite. This is how the company has grown along the way to educate and outfit the strongest athletes around the world.
If you're going to invest the time and financial resources to hire a coach, you should be doing everything you can to get the most out of the relationship. Avoiding these common mistakes is a must if you hope to reach your goals.
After 15 years of executive leadership riddled with countless mistakes and faulty approaches, I have come to passionately believe that leadership focused on credibility rather than accountability is the more effective approach to take.
I recently read two statements that I not only disagree strongly with but am qualified to disagree with. Total immersion in a goal isn't the only way to success, and if you believe having a family has to take away from your goals — well, you're wrong.
DeFranco gives advice on authenticity and how staying true to yourself while running your business will bring both you and your clients more success. It worked for Enzo Amore and Arnold Schwarzenegger.
If you don’t make the time to reach your own goals and make strides personally, you will become resentful of the things you let get in the way. You can really do it all — you've just got to do you first.
Beginning to work with Paul Levesque, better known as WWE star Triple H, was a turning point in DeFranco's career that helped lead to less time in the gym and more time helping other coaches and trainers.
It's easy to tell your clients why you're doing what you're doing, but it's much harder to prove to them they'll be rewarded for their efforts. Here are six steps to helping them believe in your methods and the work they're putting in.
Most people fail to achieve their goals not because they lack the ability but because they lack the tenacity. Life’s hard and frequently people quit, sometimes 10 meters from the finish line and sometimes two inches. Don't quit.
There will be people in life who you have to pick up and carry around because their legs are so short that they can't run fast enough to keep up with you and where you're going. You need to cut these people out. Get rid of them.
For both trainer and trainee, the service is most valuable when the terms are mutually beneficial and serve the aims of both parties. There's only one circumstance for me that I've found no compensation is sustainable.
If you lack credibility and influence, attempting to reduce variance and error by controlling every process and detail of your business unit will erode the loyalty, urgency, and purpose needed for success.